With increasing awareness as to how valuable Intellectual Property is, and at least 40 ways to compute the value of Intangible Assets – your BIG IDEA will serve your well if you understand how to #ownit, #valueit, and #commercialiseit.
Ideas bring brands to life, and executed brilliantly: you may end up with a CANNES Lion. It is worth noting the increase of Chief Marketing Officers (CMO’s) attending CANNES, the clever ones are now tracking the direct link to creative excellence, leading to increased sales, and company growth.
Yet, working with hundreds of agencies for over 30 years, it remains a curiosity to Kathryn as to why the industry has no discipline to formally recognise, value and protect intellectual property.
In this half day professional development workshop, Kathryn will share practical steps to ensure that your team is educated and able to answer these five key questions:
- What intellectual property are we creating?
- How do we ensure that we own it?
- How do we put a value on our ideas?
- How do we commercialise our intangible assets?
- How do we create an Intangible Asset Mangement System?
This workshop is ideal for: Business owners, general managers, senior account service, and the finance team.
Book your early bird ticket and reserve your seat:
SYDNEY - Tuesday 16th October, 9am - 1pm
Governor Phillip Tower, 1 Farrer Place, Sydney.
MELBOURNE - Tuesday 23rd October, 9am - 1pm
Gallery IV, The Olsen, 637-641 Chapel Street, South Yarra.
Take advantage of the special EARLY BIRD RATE of $540 until midnight 23rd September 2018. After the cut-off date all tickets are $600.
Or book the KMint Combo for a 20% discount when purchasing both 1/2 day workshops: How to Sell Your Ideas and Show Me The Money.