Pricing policy

How to safeguard your creative idea: and how to be compensated if someone wants to use it

By | 2017-09-13T21:40:35+00:00 September 8th, 2017|Brand value, Intellectual property, Pricing policy|

In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained. Intellectual Property (IP) possibilities are infinite and limited only by one’s imagination, yet there is a danger: if [...]

If you don’t value your time, other people won’t either #Saynotospec

By | 2017-09-13T21:43:40+00:00 June 8th, 2017|Financial tips, Pricing policy|

This 2.5 minute YouTube video is definitely worth watching  and 2.5+ million other viewers think so too. If  you haven't seen it, click on the link and remind yourself why it's so important to stand up for our profession and #SayNoToSpec Respect to Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo, and [...]

Time is precious: How to be efficient when analysing the figures.

By | 2017-09-13T21:42:57+00:00 February 28th, 2017|Financial tips, Pricing policy|

Time is precious, and yours is best spent understanding and discussing the results, not preparing all the spreadsheets and checking the data. My first piece of advice to business owners and managers is 'don't live in Excel'; rather: implement the right job management and accounting systems, and invest in the right person to train your [...]

How To Maximise Your Brand Value

By | 2017-09-13T21:45:06+00:00 June 2nd, 2015|Brand value, Intellectual property, Pricing policy|

You know how important your brand is for the success and value of your business. But, do you know how to calculate that value and turn it into profit? Follow me throughout this article as I explain the calculations of brand valuation and how you can identify and quantify your brand assets to enhance and [...]

How To Value and Price Your Services (Part 2)

By | 2017-05-19T12:03:36+00:00 April 30th, 2015|Brand value, Pricing policy|

There is no law, nor ethical imperative that says you must charge two clients the exact same amount for the same services. Your services are rarely identical and the value perceived by those respective clients will always be different. Part 2: Value is in the eye of the beholder – the client’s eye. Add Value [...]

How To Value And Price Your Ideas (Part 1)

By | 2017-05-19T12:03:36+00:00 February 23rd, 2015|Brand value, Pricing policy|

Do you believe that your ideas have value beyond the time it took to conceive them? Do you think that your big idea continues to deliver returns for your client beyond the initial time it took you and your team to develop and execute it? If you answered YES, then you are in the right [...]

Markups and margins: Know the difference!

By | 2017-05-19T12:03:36+00:00 January 14th, 2015|Pricing policy|

As the heading suggests, understanding the difference between Markup and Margin calculations is essential for your business. Markup is the additional amount added to third party costs, to arrive at the total amount charged on to your client. Margin is the difference between the cost and the sale. So, with this is mind: What is [...]

Optimising your billable hours

By | 2016-07-05T09:27:05+00:00 July 29th, 2014|Pricing policy|

Head hours – do you know what your billings target is? If you have 6 in your Account Service team, working to industry norm productivity levels, and billing at industry norms rates, then your optimum head hour billings will be around $100K per month. The keys to achieving optimum billings are: using the right charge-out [...]


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