Intellectual property

How to safeguard your creative idea: and how to be compensated if someone wants to use it

By | 2017-09-13T21:40:35+00:00 September 8th, 2017|Brand value, Intellectual property, Pricing policy|

In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained. Intellectual Property (IP) possibilities are infinite and limited only by one’s imagination, yet there is a danger: if [...]

How To Maximise Your Brand Value

By | 2017-09-13T21:45:06+00:00 June 2nd, 2015|Brand value, Intellectual property, Pricing policy|

You know how important your brand is for the success and value of your business. But, do you know how to calculate that value and turn it into profit? Follow me throughout this article as I explain the calculations of brand valuation and how you can identify and quantify your brand assets to enhance and [...]

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