About Kathryn Williams

Kathryn is a business and finance authority in the MarComms sector, with 30 years of deep industry experience working with small to mid-sized agencies, helping them to harness opportunities within their agencies, so that they can grow, and deliver the profits which they deserve.

How to stand in a position of strength when you are negotiating with a client

By | 2017-11-21T13:38:48+11:00 May 29th, 2017|Financial tips|

Stand in a position of strength when you negotiate.  Read these great tips from business development expert Jody Sutter of The Sutter Company, New York. Jodie is a highly respected business development expert who designs custom prospecting programs and business development strategies that help companies grow.  Her blog on 'Four common mistakes Ad agencies make [...]

5 Key Performance Indicators for an effective Agency

By | 2017-06-12T22:19:33+11:00 May 18th, 2017|Financial tips|

What is the point of setting objectives and targets, if you don't have the tools to track them? For any performance indicator to be effective, it needs a target, it needs to be measurable, and ideally it needs to link to the goals of the business. It should give you an insight into the performance and [...]

Time is precious: How to be efficient when analysing the figures.

By | 2017-09-13T21:42:57+11:00 February 28th, 2017|Financial tips, Pricing policy|

Time is precious, and yours is best spent understanding and discussing the results, not preparing all the spreadsheets and checking the data. My first piece of advice to business owners and managers is 'don't live in Excel'; rather: implement the right job management and accounting systems, and invest in the right person to train your [...]

‘Rev’ up your team: It’s time to press the accelerator!

By | 2017-09-13T21:44:18+11:00 February 5th, 2017|Financial tips|

It’s time to 'gear up' for the next five months of the financial year as we head towards June 30. It's also time to ask yourself "what did we do well?” and “what do we want to do differently?”  Let’s start by focusing on the key things you want to achieve. The following 3 priorities [...]

Conscious over-servicing: Why you should have an agency policy to consciously manage over-servicing

By | 2017-05-19T12:03:36+11:00 December 2nd, 2016|Financial tips|

We consider ourselves professional experts.  We know we deliver what our clients need. Because we do this for a living, we should know how to price, and manage the deliverables - right? So why do we spend more time on over-servicing and over-delivering than we proposed in our quote?   Do we think our client will [...]

‘Dynamic Reporting’ – how to review your agency’s performance

By | 2016-11-04T13:41:26+11:00 November 4th, 2016|Financial tips|

 Think cumulative.  Review your gross profit target every month, and definitely every quarter.   By undertaking regular evaluation of your targets, real benefits will materialise for you as an agency manager or owner. Aligning frequent reporting with financial evaluation provides sound evidence on the operations of your agency that allows you to be proactive in the [...]

3 winning tips to grow your agency

By | 2017-05-19T12:03:36+11:00 June 30th, 2016|Financial tips, Uncategorized|

Capitalise on your hard work. Now is the right time, and here is what you need to do: As we head into the new financial year - it is the right time to ensure that you captialise on your hard work and put in place strong financial routines to ensure that your business can grow [...]

Agency land, listen up

By | 2017-09-13T21:42:11+11:00 June 1st, 2016|Brand value, Financial tips|

Michael tells it as it is. Read his article below, and use it as your starting point for corrective action. "The good old days are gone, and the bad days are here. We're bullied by our clients, paid less each year, and treated like commodity suppliers. Relationships last only 2-3 years. We spend all [...]

Why Trust is Essential For Your Brand

By | 2017-05-19T12:03:36+11:00 December 11th, 2015|Brand value|

For the past 14 years, Reader’s Digest has conducted its Trusted Brands survey to investigate, which brands in Australia and around the world have the best reputation among consumers. Year after year, the results show the most successful and valuable brands are the ones most highly trusted by the public. In the Australian arm, the [...]

How To Maximise Your Brand Value

By | 2017-09-13T21:45:06+11:00 June 2nd, 2015|Brand value, Intellectual property, Pricing policy|

You know how important your brand is for the success and value of your business. But, do you know how to calculate that value and turn it into profit? Follow me throughout this article as I explain the calculations of brand valuation and how you can identify and quantify your brand assets to enhance and [...]



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