kathryn.w

About Kathryn Williams

Kathryn is a business and finance authority in the MarComms sector, with 30 years of deep industry experience working with small to mid-sized agencies, helping them to harness opportunities within their agencies, so that they can grow, and deliver the profits which they deserve.

Key Performance Indicators

By | 2018-10-04T17:02:22+00:00 October 4th, 2018|Financial tips, Leadership teams|

Agency growth by design   Design your agency growth by setting a Key Perforamance Indicator Program for your Leadership Team. For this next quarter – assess your 1st quarter performance, and areas of the business which need your focus, to bring you closer towards achieving your goals. 4 areas to include: Agency pipeline Team productivity [...]

Budget for growth – Revenue targets

By | 2018-07-17T16:32:58+00:00 July 17th, 2018|Financial tips, Revenue Improvement|

Lock down your revenue target In the video below I provide a quick tip on how to test your budget using the Revenue Per Head Model: When setting your revenue target, you could use this Revenue Per Head calculation to guide you; then sharpen your pencils, get more precise and ensure that you have built a [...]

Key Finance Metrics

By | 2018-04-26T12:21:18+00:00 April 26th, 2018|Financial tips|

Key finance performance metrics #You'veGotThis   Success comes when the whole team is clear on the key metrics. To grow your business or prepare for sale - visibility and understanding the following key financial metrics is essential: Profit and Loss Statement - 10 measures which indicate the success of your trading activities. These first 3 [...]

Mind the gap – hit those targets in this next quarter

By | 2018-04-26T12:22:03+00:00 March 8th, 2018|Financial tips|

  Mind the gap – hit those targets in this next quarter For this next quarter – establish the key areas in the business which need your focus. A 90 day sprint to reach goals will need you to: Be certain about your current position Reinforce your targets Establish agreed responsibilities and actions for your [...]

How to safeguard your creative idea: and how to be compensated if someone wants to use it

By | 2017-09-13T21:40:35+00:00 September 8th, 2017|Brand value, Intellectual property, Pricing policy|

In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained. Intellectual Property (IP) possibilities are infinite and limited only by one’s imagination, yet there is a danger: if [...]

If you own a business – don’t forget to pay yourself!

By | 2017-06-12T22:13:41+00:00 June 12th, 2017|Financial tips|

It's an age-old conundrum that faces every entrepreneur planning their business: What do I pay myself?  Unfortunately, many business owners fail to record their own salary as a cost to the business. Although I am not a Tax Advisor, there are 2 common reasons for this: It is not tax advantageous, or The business isn't [...]

If you don’t value your time, other people won’t either #Saynotospec

By | 2017-09-13T21:43:40+00:00 June 8th, 2017|Financial tips, Pricing policy|

This 2.5 minute YouTube video is definitely worth watching  and 2.5+ million other viewers think so too. If  you haven't seen it, click on the link and remind yourself why it's so important to stand up for our profession and #SayNoToSpec http://www.zulualphakilo.com/saynotospec/ Respect to Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo, and [...]

How to stand in a position of strength when you are negotiating with a client

By | 2017-11-21T13:38:48+00:00 May 29th, 2017|Financial tips|

Stand in a position of strength when you negotiate.  Read these great tips from business development expert Jody Sutter of The Sutter Company, New York. Jodie is a highly respected business development expert who designs custom prospecting programs and business development strategies that help companies grow.  Her blog on 'Four common mistakes Ad agencies make [...]

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