How to safeguard your creative idea: and how to be compensated if someone wants to use it

By | 2017-09-13T21:40:35+00:00 September 8th, 2017|Brand value, Intellectual property, Pricing policy|

In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained. Intellectual Property (IP) possibilities are infinite and limited only by one’s imagination, yet there is a danger: if [...]

If you own a business – don’t forget to pay yourself!

By | 2017-06-12T22:13:41+00:00 June 12th, 2017|Financial tips|

It's an age-old conundrum that faces every entrepreneur planning their business: What do I pay myself?  Unfortunately, many business owners fail to record their own salary as a cost to the business. Although I am not a Tax Advisor, there are 2 common reasons for this: It is not tax advantageous, or The business isn't [...]

If you don’t value your time, other people won’t either #Saynotospec

By | 2017-09-13T21:43:40+00:00 June 8th, 2017|Financial tips, Pricing policy|

This 2.5 minute YouTube video is definitely worth watching  and 2.5+ million other viewers think so too. If  you haven't seen it, click on the link and remind yourself why it's so important to stand up for our profession and #SayNoToSpec http://www.zulualphakilo.com/saynotospec/ Respect to Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo, and [...]

How to stand in a position of strength when you are negotiating with a client

By | 2017-09-13T21:41:27+00:00 May 29th, 2017|Financial tips|

Stand in a position of strength when you negotiate.  Read these great tips from business development expert Jody Sutter of The Sutter Company, New York. Jodie is a highly respected business development expert who designs custom prospecting programs and business development strategies that help companies grow.  Her blog on 'Four common mistakes Ad agencies make [...]

5 Key Performance Indicators for an effective Agency

By | 2017-06-12T22:19:33+00:00 May 18th, 2017|Financial tips|

What is the point of setting objectives and targets, if you don't have the tools to track them? For any performance indicator to be effective, it needs a target, it needs to be measurable, and ideally it needs to link to the goals of the business. It should give you an insight into the performance and [...]

Time is precious: How to be efficient when analysing the figures.

By | 2017-09-13T21:42:57+00:00 February 28th, 2017|Financial tips, Pricing policy|

Time is precious, and yours is best spent understanding and discussing the results, not preparing all the spreadsheets and checking the data. My first piece of advice to business owners and managers is 'don't live in Excel'; rather: implement the right job management and accounting systems, and invest in the right person to train your [...]

‘Rev’ up your team: It’s time to press the accelerator!

By | 2017-09-13T21:44:18+00:00 February 5th, 2017|Financial tips|

It’s time to 'gear up' for the next five months of the financial year as we head towards June 30. It's also time to ask yourself "what did we do well?” and “what do we want to do differently?”  Let’s start by focusing on the key things you want to achieve. The following 3 priorities [...]

Conscious over-servicing: Why you should have an agency policy to consciously manage over-servicing

By | 2017-05-19T12:03:36+00:00 December 2nd, 2016|Financial tips|

We consider ourselves professional experts.  We know we deliver what our clients need. Because we do this for a living, we should know how to price, and manage the deliverables - right? So why do we spend more time on over-servicing and over-delivering than we proposed in our quote?   Do we think our client will [...]

‘Dynamic Reporting’ – how to review your agency’s performance

By | 2016-11-04T13:41:26+00:00 November 4th, 2016|Financial tips|

 Think cumulative.  Review your gross profit target every month, and definitely every quarter.   By undertaking regular evaluation of your targets, real benefits will materialise for you as an agency manager or owner. Aligning frequent reporting with financial evaluation provides sound evidence on the operations of your agency that allows you to be proactive in the [...]