Workshops & Seminars
At Kathryn's workshops - penny's drop, light bulbs turn on, and you will leave brimming with ideas and enthusiasm.



Show Me The Money!read more

Everything you need to know to make a profit

Why you should attend:

Supported by the AFA, PRIA, and APMA - Kathryn’s “Show Me The Money!” workshop is unique industry specific financial training. Essential tips and techniques with industry examples - this workshop will show you how to develop profitable pricing policies, negotiate lucrative and fair contracts with your clients, establish realistic budgets and set internal benchmarks, which will help develop clarity and build your confidence to measure, check, evaluate and grow your business.

What you'll learn?

Rate cards, Concept fees, Mark ups, Corporate Budget, Client contracts, Business terms, Client budgets, Job profitability, How to collect those debts, Industry benchmarks, support systems – MYOB, Excel, WinForecast, and more.

Download the brochure

MELBOURNE

Email Kathryn to register your interest

Venue: The Brighton Savoy, 150 The Esplanade, Brighton

Investment: $1,200+GST

 

                                        

 

 

SYDNEY

Email Kathryn to register your interest

Venue: Four Points by Sheraton, 162 Sussex Street, Sydney

Investment: $1,200+GST                       

                                         

 

 

Book 2 people from the same company and receive a 10% discount.

 

BRISBANE   ADELAIDE     AUCKLAND    WELLINGTON      
To register your interest - send an email to:
kathryn.williams@kathrynsmint.com.au

 

IN-HOUSE - call Kathryn to discuss a customised version of the workshop.

 



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Build Your Own Budgetread more

Prepare your budget - in just one day!

If you don't have a budget? then the road ahead is uncertain and fearful.

Half a day at the Build Your Own Budget workshop is the best investment of your time this year.

Walk in with your laptop, walk out with a blueprint for the months, quarters, and years ahead.

Bring your own laptop and work with WinForecast software to capture your business plans for the year ahead.

To register your interest - send an email to:
kathryn.williams@kathrynsmint.com.au



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Show me the money – Pricing: value your services and help your client to say “yes”read more

In approaching any remuneration discussions it is important that recognition be given to your ability to create and produce great ideas, products and services that deliver extraordinary results.

So how much does a job cost? There are four main components:

  1. Intellectual property
  2. Supplies- direct costs
  3. Overheads and time
  4. Profit

Although hourly rates are a common method of fee calculation – it is crazy to place a cap on your income by time unit billing. There will never be enough hours or an acceptable rate high enough to dramatically improve your income.

This seminar will explore 10 alternative modes of remuneration, incorporating pitch costs, productivity levels, and associated invoicing and payment terms.

MELBOURNE
Email Kathryn to register your interest
Venue: Brighton Savoy
Investment: $500 + GST
 

 

SYDNEY
Email Kathryn to register your interest
Venue: Wintergarden, Phillip Street
Investment: $500 + GST
 

 

IN-HOUSE - call Kathryn to discuss a customised version of the workshop.



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Show me the money – Client Contracts: clarify and secure your agreementread more

Securing clients under contract, and issuing business Terms and Conditions (T&C’s) is a sign of professionalism, it confirms your agreement with the client and protects your business from potential losses.

Essentially your contract should provide you with a framework for action and offers a tool by which you can measure the success or failure of the engagement, and includes your Business Terms and Conditions (T&C’s) which reflect the terms and conditions under which you wish to operate.

Are you using protection?

IP stands for intellectual property and it represents the product of your mind - valuable assets that can distinguish your business from your competitors, making your products and services unique and very attractive to your clients.

This comprehensive seminar will show you how to clarify your client agreements in easy to understand yet legally sound contract, focusing on the protection of your ideas, confidentiality, ownership of rights, staff poaching, termination, pre-contract and post-contract compensation.

MELBOURNE
Email Kathryn to register your interest
Venue: Brighton Savoy
Investment: $500 + GST
 

 

SYDNEY
Email Kathryn to register your interest
Venue: Wintergarden, Phillip Street
Investment: $500 + GST
 

 

IN-HOUSE - call Kathryn to discuss a customised version of the workshop.



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Show me the money – Time: your secret weaponread more

 

The difficulty with time is that you can't save or salvage it. You can't bottle it up and pop it on a shelf for future use.
 
The good news is you're not the only person who can't store time on their shelf. The whole world is constantly being forced to shift and change with time.
 
Time is the ultimate equalizer. Time truly does "level the playing field" and that can be a remarkable advantage for anyone who is able to perceive time as their ally and learn to use it effectively.
 
As a service business, staff costs are the largest overhead, recording and review of labour hours is therefore essential.
 
You need to keep track of time because essentially it is the basis of how you charge for it. Do you know how much it costs over a year if each of your staff ‘wasted’ one hour of time a day?
 
There is absolutely no doubt that a company’s success, or an individual's income, career progress and other rewards are directly related to how much value they place on their time.
 
This seminar will explore a selection of time Tracking Software solutions, and show you how to regain control over tasks which may be eating up your time.
 
 
SYDNEY   MELBOURNE   BRISBANE
To register your interest - send an email to:
kathryn.williams@kathrynsmint.com.au
 

IN-HOUSE - call Kathryn to discuss a customised version of the workshop.

 



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Show me the money – Staff: align and reward your teamread more

Staff are our most valuable resource

With the right mechanisms in place you can help your staff to grow and to enhance their responsibility, accountability and career within the business.

Tying your employees’ remuneration to the results they produce will help them focus on the company’s bottom line.

Long-term incentive compensation not only compensates your employees for good work, but also helps retain them.

Three crucial ways to incentivise staff:

  1.  salary packaging
  2. career development
  3. retention and succession planning

But money alone isn’t enough to motivate people to excel on the job. In fact, the most effective incentive systems blend monetary with non-monetary forms of reward, and often it’s the non-monetary types that prove the most motivating.

Effective leadership in winning organizations relies on effective staff management: Producing extraordinary performance from ordinary people.

This seminar will work through your staffing life-cycle, from job description, salary packaging, probation period, measuring targets at appraisals, termination, and incorporating benchmarking, trends & global predictions.

SYDNEY   MELBOURNE   BRISBANE
To register your interest - send an email to:
kathryn.williams@kathrynsmint.com.au


IN-HOUSE - call Kathryn to discuss a customised version of the workshop.


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I didn’t expect to be INSPIRED, to be bold in my negotiations, or learn how to develop the backup stories to support the numbers. “Show Me The Money!” is filled with real examples, and delivered in an entertaining style as Kathryn builds clarity and understanding of complex subjects. – so now I understand it and I can do it too!

Sarah Salkild,
Creative Service Director
The White Agency

 
"Show me the Money" is such a relevant and useful course with detailed and wide ranging content. And an excitement forum for the exchange of ideas from other participants.
I have been in advertising for over 30 years and yet still I learnt many valuable tactics, procedures and operational pointers for all of which I have I've put to good use.
Sally McGlashan,
Director - Morrisand Partners

 

I had a number of 'eureka' moments at "Show Me The Money" workshop, and I'm already using some of the learnings within Porter Novelli.
Janine Davi,
Head of Consumer Marketing
Porter Novelli